Main Street Roasters is a coffee roaster and with a cafe location in Nappanee, Indiana. They were looking for a new visual identify that would accurately communicate who they were, position them to compete in a bigger marketplace with the growth of their wholesale part of the business as well as growth of the roastery as a whole, and to unite the cafe and roastery aspects of the business under one unified name. Working along side the company, we were able to identify who their audience was and develop a visual identity that would speak to this audience and communicate clearly exactly who Main Street Roasters is; A coffee roastery with a focus on community, creating a product and atmosphere that brings people together. All work was completed under the full time employ of Vala Marketing.

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