This Studebaker poster is part of a series celebrating the rebirth of South Bend, Indiana. South Bend, like many other cities in the Midwest, has had to go through some economic transitions being part of the rustbelt. Refocusing and reusing its existing infrastructure South Bend has been able to pivot and flourish once again. This print commemorates repurposing the one of the old Studebaker factory buildings as a technology hub. Combining the new and the old, this piece celebrates what made South Bend great in the past and in the present.