Coach's is a sports bar in South Bend, Indiana. In an area that is overcrowded with sports bars near Notre Dame's campus, they wanted to stand out from the crowd and differentiate themselves. The approach was to focus more on collegiate themes, blend classic bar food with modern culinary techniques, and to touch on South Bend's rich college sports history. This was achieved through color, texture, and illustrations that combine the past with the present. All work was completed under the full time employ of Vala Marketing.