C&C Breakfast Co. is a restaurant in Nappanee, Indiana that serves all breakfast, all day. Combining classic American breakfast with upscale culinary flair , C&C aims to put a spin on the familiar and bring it to new heights. The logo and branding needed to marry these two concepts together, but remain approachable and fun. This was achieved through a combination of natural and organic shapes, texture, and icons of classic American breakfast with clean type and a contrasting color palette. All work was completed under the full time employ of Vala Marketing.